There’s often great uncertainty around raising money for deals, but breaching the associated laws has serious ramifications, which is why it is important to have an in-depth understanding of them. Today's guest, Jillian Sidoti, is her to clarify some of the misconceptions around raising capital with a focus on 506(c) deals. Jillian is one of the country’s leading Regulation A experts. Since 2008, she has submitted many Regulation A offering circulars to the SEC for approval, which makes her one of the few attorneys familiar with the law before the changes under the Jobs Act. Since then, Jillian has helped multiple companies and entrepreneurs fulfill their fundraising goals through crowdfunding 506(c) and Regulation A. In this episode we learn more about how the 2008 crash led Jillian down the path of crowdfunding and why she has chosen to help clients in this way. She also sheds light on the 506(c) parameters and stipulations for accredited investors. While this ‘open’ way of raising capital might seem simple, it is important to build a trustworthy brand to secure investors. Jillian shares some tips on how to do this, along with effective communication advice and much more. Be sure to tune in today!
Key Points From This Episode:
- Learn about Jillian’s background and how she’s merged her real estate and legal skills.
- Why Jillian has chosen to remain a passive investor rather than an active one.
- An explanation of 506(c) offerings and what it means to be an accredited investor.
- What investors need to know when opting in on a 506(c) deal.
- The importance of building a trustworthy brand to get investors for a deal.
- Why it could be a problem to do a 506(b) offering very soon after a 506(c) one.
- Jillian’s tips on how to get investors for a 506(c) and the best way to communicate with them.
- Find out why asking for money over the internet before building trust is ineffective.
- The importance of staying in the law when raising capital and what happens if you don’t.
- Final five questions with Jillian: Advice for women, tools she can’t go without, and more!
“Under 506(c), we can advertise, but all of our investors have to be those accredited investors.” — Jillian Sidoti [0:05:13]
“Money that knows you is always better than money that doesn't know you.” — Jillian Sidoti [0:06:44]
“Don’t wait until you have a deal to start getting people to understand who you are and what your brand is.” — Jillian Sidoti [0:12:28]
Links Mentioned in Today’s Episode: